About

Loretta de Goede is a Dubai-based Creative Director with over 20 years of experience spanning brand, editorial, hospitality, interiors and experience design.

Her career began in editorial, where she shaped the creative direction of some of the region’s most influential publications. She launched Architectural Digest Middle East in collaboration with Condé Nast International, became the founding Art Director of Vogue Arabia, and later served as Art Director of GQ Middle East.

Her work has since evolved beyond traditional art direction to encompass the creative development of brands, spaces and experiences. Working across hospitality, retail, culture and lifestyle, she brings together brand thinking, visual identity, interiors, content and physical touchpoints to create distinctive, cohesive experiences.

With a multidisciplinary approach and a strong editorial eye, Loretta transforms ideas into compelling creative worlds that connect with people across both physical and digital environments.

Contact

loretta@lorettadegoede.com